Comparison of the Different Types of Typography - 1032 Words

Judith A. Powell Composition and Language ENG1010 XD Instructor: Jacob Kaltenbach Assignment 2: Comparison/Contrast Essay COMPARISON OF THE DIFFERENT TYPES OF TYPOGRAPHY â€Å"When designers think of typography, we invariably consider semiotics which consists of semantics (the relation between signs and the concepts they represent), syntax (the formal relation between signs in a system), and pragmatics (the study of signs in use). Depending upon our concept and our sensibility to typographic form, the type can be our main concern or the invisible carrier of our message. In this sense typography becomes â€Å"the raw material that goes into communication, serving man and his exchanges.† However, this definition does not take into†¦show more content†¦One block of copy is set centered and justified in Bodoni book; this represents a more classical use of typography. The second block of copy is set flush left, ragged right in Futura book; this block represents a more modern use of typography. The third block of copy is set flush left in Beowulf; this ever changing typeface represents the transformation of traditional typography to dig ital typography.† (Digioia). I would also like to talk about the comparison between typography on the Web and typography in print. â€Å"Typography on the Web is different from typography in print in many ways, and although the principles hold across the media, the ways in which those principles are applied differ. Things that are â€Å"free† in print, such as resolution and a stable page size, are all but impossible on the Web, and things that are â€Å"free† on the Web, such as color, interaction, and rich media, are expensive or impossible in print. If you play to the strengths of the Web, then there’s no reason why web typography can’t be as effective as print typography.† lt; http://www.friendsofed.com/samples/159059231X.pdfgt;. â€Å"We have already seen how limited user and author control of presentation was before CSS. The typographic possibilities offered by CSS are, by comparison to lt;fontgt;, vast. In fact, the more advanced CSS selectors begin to take CSS to a level where things impossible in print page layout applicationsShow MoreRelatedDesign Analysis : Typography And Design1204 Words   |  5 PagesTypography employs the technique of arranging type in a visually appealing way to make a document legible and to provoke interest. Inadequate use of typography may leave a reader struggling and disgruntled which is why it is important to know the basics of creating an appealing document. Through the utilization of good typography, people will feel encouraged to read a document rather than feel unmotivated. The reason that typography matters is that a reader is a writer’s most valuable asset and theRead MoreWolfgang Weingarts Style And The International Swiss Design Style850 Words   |  4 P agesContrast Wolfgang Weingarts Style And The International Swiss Typography Style. Summarise Weingart Techniques. The word â€Å"Weingart† originated from his students. This began the era of â€Å"The Weingart Style† and it spread around. I will explore the differences of Wolfgang Weingarts work and the International Swiss Typography style. Showing how his work is unique compared to the modern swiss typography. I will focus on a range of different techniques that Weingart experimented with and how he implementedRead MoreHow Does Typography Be An Effective Piece Of Advertising?922 Words   |  4 PagesLupton, AIGA) â€Å"Typography is supposed to be invisible. At least, that’s the prevailing view. If there’s on cardinal lesson design students are force-fed, it’s this: If the intended reader actually notices the typography and graphic design on a page, then you’ve failed as a designer. The goal of communication is achieved only when typography does not ‘distract’†Ã¢â‚¬â€(Joe Clark) Unfortunately, this may not be so true. When viewing editorial copies and advertisement, one realizes that typography must be noticeableRead MoreLanguage As A Medium Of Communication957 Words   |  4 Pagestechnology and the importing of new printing equipment meant that it was becoming commercially viable for newspapers to be printed in a variety of regional languages rather than predominantly either in Hindi or English. The availability of newspapers in different languages has meant that India’s newspaper market appeals to millions of non-English speakers. It is predicted that by 2017, the revenues for non-English papers will overtake that of English newspapers for the first time ever. Gujarati newspapersRead MoreLeaflet Critique - Health and Social Care Essay1165 Words   |  5 PagesABSTRACT This study involves critically appraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readability, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a HealthRead MoreA.M Cassandre1184 Words   |  5 Pagesto distinguish it from the soft curved shape of the horse. It was then I could see that the poster was meant to be advertising not only a car, but one which was fast, chic and elegant like a racing car. The artist seems to be using the horse as a comparison with the car to highlight its sophistication and speed. The horse has the elegant and smooth features of a thoroughbred which is used for horse racing . This would explain the title at the top of the p oster ‘Le pur - sang des automobiles’ whichRead MoreGraphic Design Of The Bauhaus School2872 Words   |  12 PagesTypography has evolved throughout recent centuries to become one of the most exciting and adaptable forms of communication in graphic design. One of the most important stepping stones in the development of typography was the ground-breaking art school called the Bauhaus. During this remarkable period of change, nestled between the two World Wars, the Bauhaus helped to break the limits of traditional text and paved the way for modern typographic design. This innovative art school was opened in 1919Read MoreHow The Eye Is An Important Factor For Determining The Optimal Typeface For A Specific Function2073 Words   |  9 Pagesinformation from your eyes to your brain. Through the type on the page, I have started a conversation with you and you may have been unaware but you are taking part in the conversation too. Little do you know you are also contextualising what you are reading, through your past conversations and experiences. There are numerous circumstances that affect ones reading experience and it is through the research of how the eye reads and what constitutes good type design that we can develop a better understandingRead MoreThe Communication Of Information And The Printing Press1670 Words   |  7 Pagesin a kiln (â€Å"History of publishing†). Papyrus was more fragile than clay tablets and writing in Egypt was still slow even for the cursive scripts (hieratic and demotic) because scribes had to write by hand â€Å"with a reed pen or brush and inks of different colours† (â€Å"History of publishing†). In the early Christian era, vellum and parchment, which are â€Å"materials prepared from the skins of animals,† were commonly used to make scrolls and codices (which had folded leaves instead of rolls), on whichRead MoreCircus Posters of P.T. Barnum and The Ringling Brothers1154 Words   |  5 Pagesthe many incarnations of Barnum’s circus. Despite being made by the same company, the posters created for the two circuses were overall very different in style, in the treatment of typography, and in the layout while still maintaining some basic similarities. The best example of this from the Cincinnati Art Museum’s collection can be seen through the comparison of two posters, one for the Ringling Bros. advertising The 9 Jordans and The Incomparable Clarkonians from 1909, and the other for P.T. Barnum’s